Highlights from my time at
Luma Design System
As we expanded our Creator tooling to support agentic workflows, I collaborated with the team to develop a new design system. Using Claude Code in VS Code, I established a component repository within our codebase. I then authored AI skills for creating components, implementing theming across our cross‑Meta organizational design system, and other related practices.
Timeframe
2026
Role
Product Design VI
I worked with a Claude agent in GChat to plan a design-system component repo supporting: themed XMDS components (org-level), wrapped XMDS for namespacing and localized theming, and custom Luma components.
Then I used Claude Code in VS Code to generate component directories and skills, ensuring codebase standards. The skills let design peers add custom components that follow our Luma standard. And ensured new product work used the Luma system.
Migrating to Luma components…
Created a migration skill for transitioning our product from legacy components to Luma components.
Agentically audited existing code and produced a prioritized migration backlog.
Collaborated with engineering to integrate tasks with an internal agent that applies code changes and generates diffs,
Then coordinated with design peers to assign tasks to the agent and manually review diffs for quality assurance.
Economy Product System
In 2023, I kicked off a Store Patterns library where our team establish a single source of truth for all our designs that drove our Store experiences across VR, Mobile, and some web for Quest products. As our underlying design systems, were overhauled and replaced, I lead the creation of a full Economy Product System endorsed by our design system team, and co-developed with them.
I coordinating with peers to create staging file where a collection of mocks where gathered, fine tuned, and eventually migrated to the source of truth Product System libraries.
Timeframe
2025 - 2026
Role
Product Designer VI
Through various projects around purchase optimization, and in partnership with peers, I solidified a point of record purchase experience. I finalized the clean Figma templates and components, and mapped with documentation across many different uses cases.
I coordinated across many partner teams and design peers to establish a holistic metadata library and product card/tile system. Supporting games, digital goods, rewards, media and other content types. I created a common pattern for pricing and structures for dynamic metadata.
I partnered with a peer designer who had develop a consistent PDP system across many content types to develop a PDP template pattern within our product system. This PDP template supported content types such as games, events, worlds, and media.
As part of the product system, I consolidated all our Meta Credits assets and standards as well as our core views into the Economy library. This included colors, icons, collection art, components, and views.
Encompassing many aspects of our Economy experience, the Store template was critical to capture. I partnered with the lead designer in Store and Categories space to build clean templates and document grid systems. This enabled many partners to reference for their flows, and for Creative/Marketing partners to plug in their assets to visualize their campaign.
For my tenure at Meta, driving systemization with my peers was a multi-faceted exercise that included influence in daily syncs or crits, coaching specific partners on a workshop, and building the foundations to enable them to directly contribute.
Empowering others to co-build the system created a unique set of challenges where methods, naming conventions, and other conventions needed be consolidated and cleaned up over time. I established a clean flow to go from staging, to migrating, publishing, and updating. This included maintaining a change log, and posting weekly announcements about updates and priorities.
Hardware Bundles
As part of the launch for the Meta Quest 3S, we partnered with Batman: Arkham Shadow creators to bundle the game with new headsets. In previous bundles, the org experience disappointing redemption rates for bundled content. In partnership with product, marketing, and brand teams, I lead the creation of a Hardware bundle framework to establish a clear set of re-usable patterns to drive redemption.
We had some small pilots with other bundles, but our primary case was the Quest 3S launch bundle.
Timeframe
2024
Role
Product Design VI
The Framework
I established a matrix for the end to end user experience across all our digital touchpoints (Web, Mobile, VR). Each surface was used at different key moments in the journey, and had unique patterns to support the user needs at that point in the journey.
The framework included, spotlights, banners, emails, redemption modules, onboarding screens, and notifications.
I had to balance a variety of scenarios, including different time periods for redemption windows, IP brand requirements, and legal guidelines around disclosures, metadata, and verbiage across the experience.
I partnered with a Content Designer to fine tune the language for each stage of the experience.
The Impact
The main bundle campaign was focused on the launch of Quest 3S with Batman: Arkham Shadow in VR.
The experience frame work lead to increased redemption rate compared to previous bundles, and contributed to hitting our sales targets.
Midway through the project our Product Manager departed, requiring the team to proceed without a PM for a significant period. I took on many of those responsibilities, driving design alignment across stakeholders and ensuring progress stayed on track. The project was especially rewarding: we delivered a time-sensitive experience that required extensive coordination with brand and third-party IP holders. I aligned efforts with web retail, email, and marketing teams, and worked closely with hardware merchandising on packaging design, distribution, and related logistics.
Promotions Framework
When I joined Meta, the VR Store experience lacked an cohesive method for communicating promotions. Monetization partners over leveraged notifications to prompt users about active promos, and lacked any persistent path to discover promos within a users journey.
Timeframe
2023 - 2024
Role
Product Design VI
In partnership with a peer designer, I established a centralized promo hub across both our VR and mobile experiences. This gave users motivated to find discounts a place to discover, and use promos for content.
I completely redesigned the Promo redemption in the Purchase experience from a clunky inline code entry, to a clear promo selection view that enabled us to surface promos directly. I also coordinated with a Content Designer to establish promo content guidelines for phrasing standards, etc. We always lead with the savings “Save 25%…” etc.
I led multiple initiatives to design a cohesive promo discovery and redemption experience that now powers ongoing promotional campaigns. By applying a systematic approach, I persuaded engineering partners to fully re-architect the promo system, enabling discovery and redemption across diverse contexts and allowing us to meet customers at the right points in their journey.