Highlights from my time at
Luma Design System
As we expanded our Creator tooling to support agentic workflows, I collaborated with the team to develop a new design system. Using Claude Code in VS Code, I established a component repository within our codebase. I then authored AI skills for creating components, implementing theming across our cross‑Meta organizational design system, and other related practices.
Timeframe
2026
Role
Product Design VI
I worked with a Claude agent in GChat to plan a design-system component repo supporting: themed XMDS components (org-level), wrapped XMDS for namespacing and localized theming, and custom Luma components.
Then I used Claude Code in VS Code to generate component directories and skills, ensuring codebase standards. The skills let design peers add custom components that follow our Luma standard. And ensured new product work used the Luma system.
I also used the skills and existing models to construct a full set of data visualization components include bar and line graphs, sparklines, pie charts, and more. All built through an agentic plan and execution.
AI example to illustrate output, not representation of real output
Migrating to Luma components…
Created a migration skill for transitioning our product from legacy components to Luma components.
Agentically audited existing code and produced a prioritized migration backlog.
Collaborated with engineering to integrate tasks with an internal agent that applies code changes and generates diffs.
Then coordinated with design peers to assign tasks to the agent and manually review diffs for quality assurance.
Establishing robust AI rules and skills
I established the Rules as high-level overviews with mandatory provisions and minimal impact on the agent’s context.
In collaboration with product engineers, I explicitly define core architectural and structural competencies to give the agent appropriate structural awareness where applicable.
I developed task-specific action skills that enable agents to execute precisely according to our requirements.
Wireframe concept, not actual product representation
Over six weeks, I refined our existing design-system integration, established a new component repository featuring agent skills, and enabled colleagues to build and integrate components that adhere to our standards leveraging agentic workflows.
This effort was carried out amid a rapidly evolving roadmap for agentic Creator tools and a highly dynamic agentic environment at Meta. Despite shifting priorities, our team delivered an entirely new design system—complete with P0 agent components—well ahead of the launch deadline.
Economy Product System
In 2023, I launched the Store Patterns library to create a single source of truth for designs that guided our Store experiences across VR, mobile, and select web interfaces for Quest products. When our foundational design systems were overhauled, I led the development of a comprehensive Economy Product System, co-created with and endorsed by the design systems team.
I implemented a contribution workflow and established processes that included creating a staging Figma where mock collections were curated, refined, and ultimately migrated into the authoritative Product System libraries.
Timeframe
2025 - 2026
Role
Product Designer VI
Across multiple purchase optimization initiatives and in collaboration with colleagues, I established a definitive record of the purchase experience. I completed refined Figma templates and components, and produced comprehensive documentation mapping their application across diverse use cases. Including Design POCs and links to additional Figma context.
Templates
To support all the use cases, I built a set of templates of our purchase flow views that could be configured and populated with content for each use case. Enabling designers to leverage common template system for consistency and building structural logic that agents can build from.
VR examples below include subscription selection step, main checkout view, PIN entry, processing, and success view. Also including Meta Credits funding menu, and gift card redemption.
App Purchasing
Subscription
Led cross-functional teams to define a metadata taxonomy and unified product card/tile system for games, digital goods, rewards, media, and other content. Created a standardized pricing pattern and a flexible schema for dynamic metadata.
Metadata & Product Cards/Tiles
Product Detail and Store Templates
I collaborated with a fellow designer who had established a unified product detail page (PDP) system across diverse content types to formalize a PDP template pattern within our product system.
Through coaching the designer on effective patterning in Figma, I helped produce a template that robustly supports content categories such as games, events, worlds, and media.
Spanning multiple facets of the Economy experience, the Store template was essential to document. I collaborated closely with the lead designer for Store and Categories to develop refined templates and detailed grid systems. These resources served as a reference for numerous partners across their flows and allowed Creative and Marketing teams to integrate assets seamlessly for campaign visualization.
Account Templates
Wallet is our central hub for user to manage their payment methods. I managed this surface over my tenure at Meta as a key DRI for partners to connect on changes to the Wallet. Including our direct integration with MetaPay, Meta’s global wallet or payments hub for all Meta products (Facebook, Instagram, Horizon, etc.)
I also maintained our promo hub to ensure it stayed up to date with our latest design system standards and experiences.
For my tenure at Meta, driving systemization with my peers was a multi-faceted exercise that included influence in daily syncs or crits, coaching specific partners on a workshop, and building the foundations to enable them to directly contribute.
Empowering others to co-build the system created a unique set of challenges where methods, naming conventions, and other conventions needed be consolidated and cleaned up over time. I established a clean flow to go from staging, to migrating, publishing, and updating. This included maintaining a change log, and posting weekly announcements about updates and priorities.
Hardware Bundles
As part of the launch for the Meta Quest 3S, we partnered with Batman: Arkham Shadow creators to bundle the game with new headsets. In previous bundles, the org experience disappointing redemption rates for bundled content. In partnership with product, marketing, and brand teams, I lead the creation of a Hardware bundle framework to establish a clear set of re-usable patterns to drive redemption.
We had some small pilots with other bundles, but our primary case was the Quest 3S launch bundle.
Timeframe
2024
Role
Product Design VI
The Framework
I established a matrix for the end to end user experience across all our digital touchpoints (Web, Mobile, VR). Each surface was used at different key moments in the journey, and had unique patterns to support the user needs at that point in the journey.
The framework included, spotlights, banners, emails, redemption modules, onboarding screens, and notifications.
I had to balance a variety of scenarios, including different time periods for redemption windows, IP brand requirements, and legal guidelines around disclosures, metadata, and verbiage across the experience.
I partnered with a Content Designer to fine tune the language for each stage of the experience.
The Impact
The main bundle campaign was focused on the launch of Quest 3S with Batman: Arkham Shadow in VR.
The experience frame work lead to increased redemption rate compared to previous bundles, and contributed to hitting our sales targets.
Midway through the project our Product Manager departed, requiring the team to proceed without a PM for a significant period. I took on many of those responsibilities, driving design alignment across stakeholders and ensuring progress stayed on track. The project was especially rewarding: we delivered a time-sensitive experience that required extensive coordination with brand and third-party IP holders. I aligned efforts with web retail, email, and marketing teams, and worked closely with hardware merchandising on packaging design, distribution, and related logistics.
Meta Credits
In partnership with another designer, I helped launch Meta Credits in fall of 2024. Our digital token system that supported quick an easy acquisition of digital goods without requiring user to use their payment for each transaction.
The launch was greatly successful, enabling users to acquiring content in context of their gameplay in Worlds quickly.
Timeframe
2024-2026
Role
Product Design VI
Single click acquisition powered through Meta Credits enabled our customers to get the content want in 2-3s. Alling them to rejoin gameplay quickly and continue their gaming journey.
As part of the product system, I consolidated all our Meta Credits assets and standards as well as our core views into the Economy library. This included colors, icons, collection art, components, and views.
Buy for Me
In parallel of supporting the launch work, I lead the Buy for Me flow as a fast follow release. This effort focused on enabling youth users to request Meta Credits from their parents, and parents managing the Meta Credit distribution for their children’s accounts.
This experience created a clear, repeatable flow enabling youth users to request funds via the standard funding menu by designating a parent as the payer. Parents then receive a notification and a guided path within their Accounts Center to fund Meta Credits.
I collaborated closely with designers and product managers on the Youth and Parent team to ensure the solution adhered to policy requirements and completed legal review to satisfy compliance standards.
User aims to buy, requests more funds
User gets notif when parent approves
For two years I led product improvements for Meta Credits, driving measurable growth in usage and optimizing the acquisition funnel to a 2–3 second purchase flow, which drove millions of dollars in transactions. As the designated DRI, I served as the primary point of contact for teammates leveraging Meta Credits, and built a close, collaborative partnership with the product manager.
I worked continuously with the Meta Financial Team to align backend financial operations and compliance requirements, while streamlining the end-to-end user journey across VR and mobile digital‑goods experiences. The role combined strategic ownership, cross‑functional coordination, and hands‑on optimization to deliver a compliant, high‑velocity payment experience that scaled revenue and improved conversion.
Meta Horizon+
Early in my tenure at Meta, I joined the team that operated Meta Quest+, a curated subscription service delivering two premium gaming titles per month. I led or co-designed the strategic initiatives that transformed the offering from a limited monthly drop into a comprehensive catalog, driving adoption to over one million subscribers. I also led the rebrand and product realignment to Meta Horizon+ to align the service with broader corporate branding and platform strategy.
Timeframe
2024 - 2025
Role
Product Design VI
Marketing & Onboarding
I continuously partnered with marketing partners to improve Horizon+’s visibility and value proposition.
Informing & Subscribing
In partnership with a co-designer, I evolved the product detail page and acquisition funnel to optimize our subscription track.
Accessing & Managing
Working with our library designers and product leads, I helped get Horizon+ access directly in the users library, and maintained our management surfaces.
Rebrand Meta Quest+ to Meta Horizon+
As part of a broader strategic repositioning that designates Horizon for software and experiences and Quest for hardware, I led the design initiative to transition Meta Quest+ into Meta Horizon+. I directed cross-functional teams to synchronize efforts and deliver the rebrand on schedule, and I orchestrated multiple brand and executive reviews to secure approval of the new brand system.
The rebrand encompassed updates to our marketing standards, hero graphics, logo, app icon, color palette, and other visual assets. I coordinated the approval of detailed brand specifications in alignment with the Meta Brand team. As part of the launch, I also implemented improved content badging for the program catalog, which removed an unnecessary fourth metadata line and streamlined presentation.
Scope of Impact
I led the launch of updates to our Meta.com website and email campaign templates, coordinating cross-functional teams including product marketing managers, engineers, legal, and product managers. I also partnered with peers to align in‑platform experiences across VR and mobile, ensuring a consistent brand update throughout onboarding flows, the feed, the store, and the library.
Driving design for Meta Horizon+ was among the most rewarding and strategically significant product initiatives during my tenure at Meta. As a primary VR revenue stream, Horizon+ presented a high-impact opportunity to grow both the program and its subscriber base. I led efforts that expanded the offering from just two monthly titles to a comprehensive catalog of benefits and experiences, contributing to a fourfold increase in subscribers to over one million active members.
My work spanned tactical campaign support and high-level platform changes: I influenced onboarding to introduce Horizon+ earlier in the user journey, secured placement in users’ libraries, and optimized core product surfaces to improve discoverability, conversion, and retention. These interventions collectively drove measurable growth and strengthened Horizon+ as a strategic business driver for Meta’s VR ecosystem.
Wallet, Checkout, and Payments
From the outset of my tenure at Meta, I led or co-designed payment experiences across Wallet, Checkout, and every associated payment flow. My initial project — in collaboration with a fellow designer — was the launch of Quest Cash, a digital balance and gift-card redemption system for Quest products. In its first year, Quest Cash facilitated over $5 million in transactions. I furthermore optimized our flows, streamlined our legal disclaimers, and standardized our UI patterns.
Timeframe
2023 - 2026
Role
Product Design VI
VR Wallet
I overhauled the payment-method management flow, delivering a clearer, industry‑standard process for adding credit cards, PayPal accounts, and redeeming gift cards. I also led Checkout optimizations that simplified interactions—especially in VR—and developed a modular UI system to unify and scale Checkout across VR and mobile.
Add Payment
Quest Cash
Capture of production
Capture of production
Legal Collaboration Model
In late 2024 we faced an urgent legal-compliance update to satisfy regulatory requirements before year-end. That episode highlighted ongoing communication frictions between design and legal partners. While I rallied to implement the immediate changes, with my manager’s endorsement, I initiated a project in 2025 to formalize collaboration with legal.
Working closely with our legal team, I established a standard operating model for designers partnering with legal. The model introduced a shared compliance document, standardized templates and processes for designing compliant yet user-centered experiences, and a recurring office-hours cadence to ensure timely alignment and reduce last-minute escalations.
Checkout Compliance Optimization
The first outcome of this model was overhauling our Checkout terms tied to the confirmation button. It had become verbose and more complex than competitors’. I worked closely with design and legal to reach a compromise that condensed it from four lines to two and reduced five links to one.
Consolidation of links into a sub-menu accessed through bottom sheet.
My background in ecommerce and retail positioned me to serve as a strategic leader on Meta Horizon’s payments experience. Leveraging industry knowledge and practical expertise, I quickly became the primary designer consulted by peers and cross-functional partners for payments and checkout initiatives. I led efforts to modernize an aging payments flow, driving the project to meet—and in some areas exceed—industry standards. My contributions reduced processing latency, rearchitected the UI for modularity, and removed unnecessary complexity, resulting in a leaner, more maintainable checkout experience.
Promotions Framework
When I joined Meta, the VR Store experience lacked an cohesive method for communicating promotions. Monetization partners over leveraged notifications to prompt users about active promos, and lacked any persistent path to discover promos within a users journey.
Timeframe
2023 - 2024
Role
Product Design VI
In partnership with a peer designer, I established a centralized promo hub across both our VR and mobile experiences. This gave users motivated to find discounts a place to discover, and use promos for content.
I completely redesigned the Promo redemption in the Purchase experience from a clunky inline code entry, to a clear promo selection view that enabled us to surface promos directly. I also coordinated with a Content Designer to establish promo content guidelines for phrasing standards, etc. We always lead with the savings “Save 25%…” etc.
I led multiple initiatives to design a cohesive promo discovery and redemption experience that now powers ongoing promotional campaigns. By applying a systematic approach, I persuaded engineering partners to fully re-architect the promo system, enabling discovery and redemption across diverse contexts and allowing us to meet customers at the right points in their journey.